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Marketing Communications
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Create and implement marketing strategies including B2B and
B2C.
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Develop and implement direct response advertising campaigns
on-line to 3 million + customers per insertion.
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Write and edit copy for on-line direct response, web sites,
ad copy, corporate brochures, sales tools, presentations, speeches,
media releases, editorial/feature copy, annual reports, industry
newsletters, reports, and executive briefings.
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Work closely with graphic designers, photographers, and media
buyers.
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Develop and manage communication budgets $10,000-$350,000.
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Act as corporate spokesperson and product advocate at tradeshows
and events.
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Direct and manage the production of print materials, Internet
sites, tradeshow displays, and multimedia presentations.
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Conducted extensive on-line research to gather information
on market trends, product development and competitors.
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Assess"value for dollar" for a multitude of program
opportunities and establish resource priorities accordingly.
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Conduct in-depth interviews to create promotional materials
for clients.
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Develop sales leads and prospect lists.
Project Management
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Develop corporate sponsorship programs to leverage goods, services
and funding.
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Conduct on-line research of market trends and competitors for
clients.
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Direct and manage the development and production of catalogues,
brochures, technical specification sheets, and web sites.
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Manage the development and implementation of advertising, trade
show displays, promotional items, etc.
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Develop and manage a major province-wide event with a budget
of over $150,000 generating in excess of $60,000 annual revenue
for non-profit client.
Writing
E-marketing material,
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Advertising, promotional and direct mail materials for a variety
clients,
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Web Site content,
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Media releases,
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Speeches for a variety of provincial government Ministers and
CEOs,
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Event scripts, and
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Business plans, annual reports, shareholder reports.
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