Marketing Communications

• Led 12% growth across North America in 2007 and 10% in 2008.
  
• Spearheaded a culture shift from direct distribution to a distributor model.
  
• Introduced many marketing initiatives (e.g. Google Adwords & Home Shopping Channel advertising, customized online menu ordering, e-newsletters and distributor sales tracking system.
  
• Championed ongoing introduction of new products.
  
• Create and implement marketing strategies including B2B and B2C.
  
• Developed and implemented direct response advertising campaigns on-line to 3 million+ customers per insertion.
  
• Write and edit copy for on-line direct response, web sites, ad copy, corporate brochures, sales tools, presentations, speeches, media releases, editorial/feature copy, annual reports, industry newsletters, reports, and executive briefings.
  
• Work closely with graphic designers, photographers, and media buyers.
  
• Develop and manage communication budgets $10,000-$350,000.
  
• Act as corporate spokesperson & product evangelist at tradeshows and events.
  
• Direct and manage the production of print materials, Internet sites, tradeshow displays, and multimedia presentations.
  
• Conduct extensive on-line research to gather information on market trends, product development and competitors.
  
• Assess "value for dollar" for a multitude of program opportunities and establish resource priorities accordingly.
  
• Conduct in-depth interviews to create promotional materials for clients.
  
• Develop sales leads and prospect lists.

Project Management

• Conduct on-line research of market trends and competitors for clients.
  
• Direct and manage the development and production of catalogues, brochures, technical specification sheets, and web sites.
  
• Manage the development and implementation of advertising, trade show displays, promotional items, etc.
  
• Developed and managed a major province-wide event with a budget of over $150,000 generating in excess of $60,000 annual revenue for non-profit client.
  

Writing

• E-marketing material,
  
• Advertising, promotional and direct mail materials for a variety of clients,
  
• Web Site content,
  
• Media releases,
  
• Speeches,
  
• Event scripts, and
  
• Business plans, annual reports, shareholder reports.