What was Wrong
A program was needed to market the Province of Alberta as a filming
location to major film production centres.
Action Taken
A Film Locations Guide was produced highlighting film locations
around Alberta from mountains to plains, urban centres to rural
locations.
The Locations Manual was supplemented with trade advertising recognizing
films shot in Alberta.
An intensive "customer service" program was also launched
to cater to the needs of film producers by providing personalized
location packages based on script requirements.
Collaterals
|
|
|
Film Locations Guide
|
|
|
A congratulatory ad run in the Hollywood Reporter on release
of Legends of the Fall.
|
Congratulatory Ad to Clint Eastwood, Warner Bothers, and
Malpaso Productions. Run in the Hollywood Reporter, the day
after the Academy Awards beating out all other congratulatory
ads by 24 hours. The results from this one - a hand written
thank you note from Clint Eastwood to the Alberta Film Commissioner!
|
The Results
Alberta received consistent requests for location information and
was the location of several major film and television productions
while I served as the Assistant Film Commissioner.
In 1995, Alberta registered a record $54 Million in studio production
including such projects as "Legends of the Fall", "North
of 60" and "Destiny Ridge".
|
