What was Wrong
Develop collateral materials, print advertising, public relations
and direct marketing products under extremely short timelines to
market the Roam I.T. product line, and do it on a limited budget.
Action Taken
- Produced a photo shoot to create a library of 100+ images for
roughly the same cost as rights to a single high-end stock image, providing
the client with multiple options for images.
- Developed a series of collaterals that allow the Sales team
to custom build packages targeted to direct mail recipients.
- Use limited advertising to develop brand recognition in Canada.
- Distribute media releases regularly through Canada News Wire,
and to a highly targeted list of on-line tech, investment and
industry sites.
- Develop a multi-faceted web site.
The Results
Roam I.T. was able to successfully launch across Canada, reaching
a highly targeted audience on a limited budget.
By using creative solutions such as developing an image bank, and
a folder with inserts to allow customization of direct mail pieces,
I was able to achieve project targets on time and under budget.
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