What was Wrong
Find a way to introduce a product and company to a highly targeted audience across North America with a very limited budget.
Action Taken
Targeted trade shows allowed Roam I.T. to reach their audience in an intimate and highly personal way, allowing the company to introduce their product one-on-one to the customer.
Limited trade advertising was run in Canada to compensate for a lack of trade show opportunities.
Backing the development of a corporate identity was a stream of constant information in the form of media releases and a multi-purpose corporate web site.
Trade Collaterals |
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The $.04 solution. Tasty, sweet and effective, these little
mints drove traffic to the Roam I.T. web site following every
trade show attended. It made me wonder why other exhibitors
didn't do it!
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Media Relations |
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Heritage Foundation for Medical Research article "Gathering
Information on the Run", based
on a media release I wrote. |
Alberta Venture article "Room to Roam". A follow-up
article checking on the progress of Roam. |
The Results
Saral Communications developed a marketing communications program that penetrated into the valuable U.S. market and built product brand recognition for under $100,000. Backed by direct marketing efforts this formed a powerful 1-2 punch.
Attendance at trade shows allowed Roam I.T. to introduce its product, gather leads and feedback.
The web site received steady traffic that resulted in unsolicited requests for pricing and information.
Roam I.T. went on to install Rampart-EMS™ in several major U.S. locations including Las Vegas.
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